Persuasion - the individual is persuaded to do so and not otherwise through logical thinking. The higher the intelligence of a person, the harder it is to convince him. In the process of persuasion, it is important to build trust. If the interlocutor doubts the veracity of the arguments, it is impossible to convince him of anything. Imitation - consciously or unconsciously, an individual tries to copy the behavior of another person. Typically, successful, famous and wealthy personalities are role models.